PlaylistPush vs. BEFORE EIGHT
What is PlaylistPush?
PlaylistPush is a promotion platform for musicians. Newcomers in particular have the opportunity to submit their tracks on the company's website so that they can be pitched to the playlists of already registered curators. To do this, you enter all the essential data when creating your campaign, such as your name, the song URL, or your desired budget. Your track is then uploaded to a distribution system where curators can listen to your song and, if they like it, add it to one or more of their playlists.
Curators are “obligated” to listen to and rate your song in all cases. However, you will receive little feedback on your music; the focus is solely on publication.
PlaylistPush vs. BEFORE EIGHT
PlaylistPush – The fast track to your goal
Compared to working with a marketing agency, PlaylistPush offers a relatively shorter process. Ideally, you upload the song with your personal details and can start promoting it within a few days. The advantage, of course, is the minimal effort required to promote your music. However, what you lose are all the personal consultations and the expertise of a marketing agency that specializes in digital music promotion. You will most likely not have any direct contacts working with you, and the feedback will also be relatively limited.
In general, this form of collaboration is very practical, but also impersonal. Your music ends up in distribution lists and is either accepted or rejected. The quality of third-party playlists is checked by PlaylistPush itself, but it cannot always be guaranteed that the playlist will suit your music. In this case, your song is promoted solely as one product among many, and you as an artist benefit little from this, because you will not build up a network that will support you as an artist in the long term.
BEFORE EIGHT - Exceeding expectations with personalized advice!
It's completely different at a marketing agency like BEFORE EIGHT, because here the employees work to market your music in the best possible way and individually, and every customer is important to us. With us, too, you first have to send in your song for sampling, and it's possible that your song will be rejected. However, this happens for a good reason, because at BEFORE EIGHT, we place great importance on ensuring that artists and their music fit into our in-house network. In any case, you will receive detailed feedback from which you can learn a lot for the future.
If your song is accepted, it means that you fit into our network, and that is the secret weapon of a music marketing agency. Your songs will only be pitched to suitable, high-performing playlists, and your campaign will be individually designed and monitored by one of our curators. This process will always be transparent for you, as you will receive a final report with all the information you need for future promotion.
Accordingly, the pricing will be different than with PlaylistPush. Specifically, you can expect slightly higher costs, but these will pay off thanks to the quality of the approach. At BEFORE EIGHT, our goal was to offer such an exclusive and organic service at prices that even a newcomer can afford.
In addition to individual support and advice, the biggest advantage of an agency is the painstakingly built network of curators who work closely with us and trust in the quality of our pitches. This individual network benefits you because you can make a name for yourself in it and thus expand your actual fan base. This turns a single song promotion into a long-term gain for your entire artist profile.
This decisive advantage is particularly evident in Germany, Austria, and Switzerland, because an agency can strengthen your fan base in a targeted manner on a regional level. An agency like BEFORE EIGHT achieves far higher streams in these regions, and these can be permanently converted into merchandise sales and concert tickets. This is how we convert your Spotify streams into real-life success!
Should I book with PlaylistPush or an agency?
There is no clear answer to this question from our side. Whether you book a campaign with PlaylistPush or a marketing agency depends on your individual needs. If you want particularly quick access to a campaign, then we recommend PlaylistPush. If you are looking for expertise, personal support, and individual feedback, then we advise you to book with a marketing agency. There, your music can also be promoted in parallel on various formats, from Spotify to YouTube to Social Media. Overall, however, you should also consider your personal budget and your goals.
The DIY Method
In addition, we would also like to point out that you can promote your music on your own. However, the path to your desired goal is much more difficult. In principle, you will have to do your own research and independently acquire potential curators. The advantage here is that you have no costs except for the time you spend and the effort you put in.
If curators contact you, you will need to negotiate the terms yourself and successfully place your music. This process can also be tedious and time-consuming. We only recommend this option if you have sufficient capacity and resources to promote your tracks yourself.
You could save yourself the time-consuming process and use the time to work on more tracks or generate a budget to invest in a professional promotion campaign. So if you ask us how you can best promote your songs, we strongly recommend working with a marketing agency. In the short term, however, a platform such as PlaylistPush can also help you. This saves you time and stress, which you can then use for other things.
Conclusion
In conclusion, it is important to tailor your promotion to your personal situation. It is essential to consider the various options carefully and weigh up what is best for you and your music. As a newcomer in particular, your investments should be well thought out and promote your career in a sustainable manner for the future.
We hope we have been able to give you a brief overview of the advantages and disadvantages of PlaylistPush compared to a conventional marketing agency such as BEFORE EIGHT. Please feel free to contact us at any time if you have any questions or comments. Thank you for your interest and your time.
Until next time,
your BEFORE EIGHT Team.
